Marketing and E-Commerce

 

This specialty provides students with theoretical knowledge and analytical practical skills to be qualified for their career path in this field. The joint courses contribute in teaching students the basics of business administration, accounting, finance, marketing, human resources and other basic sciences prior to studying the specialized courses of marketing and e-commerce. This specialty focuses, through its mandatory courses on the basic information and skills to excel in this domain. In addition, this course provides via its optional courses the development in one of the following fields:

-          Promotion and marketing communication through primarily studying Sales Promotion, Direct Marketing, Public Relations.

-          Services marketing though primarily studying Touristic Marketing, Social Marketing, Marketing for Non-Profit Organizations, Entertainment Marketing.

-          Non-profit Marketing through studying Public Relation, Social Marketing, Marketing for Non-Profit Organizations.

Mandatory Specialty Requirements (54) Credit Hours

Course

Credit hours

Theory

practice

Feasibility Studies

3

2

2

E-Commerce

3

2

2

E-Commerce Regulations

3

2

2

Consumer Behaviour

3

3

-

Sales Management

3

3

-

Services Marketing

3

3

-

Product Strategies

3

3

-

E-Marketing

3

3

-

Retail Management

3

3

-

Pricing Policies

3

3

-

Integrated Marketing Communications

3

3

-

Marketing Research

3

2

2

International Marketing

3

3

-

Brand Management

3

3

-

Website Design

3

2

2

Strategic Marketing

3

2

2

Internship 1

3

3

-

Senior Project

3

3

-

Total Required

(54) Credit Hours

Optional Specialty Requirements (15) Credit Hours

Course

Credit hours

Theory

practice

E-Business Strategies

3

2

2

Business to Business Marketing

3

3

-

Sales Promotion

3

2

2

Direct Marketing

3

2

2

Public Relations

3

2

2

Tourism Marketing

3

3

-

Social Marketing

3

3

-

Marketing for Non-Profit Organizations

3

3

-

Entertainment Marketing

3

3

-

Total Required

(15) Credit Hours

All specialization courses in the rest of faculty courses are optional on the condition of the availability of the requirements particular to each course.

 

powered by Syrian Monster - Web Service Provider - All Rights Reserved 2021