Under the patronage of Professor Safwan Al-Assaf, Rector of Manara University, and the presence of Dr. Dania Zeinuddin, Dean of the Faculty of Business Administration, the graduation projects of the students of the faculty of Business Administration were discussed on Tuesday and Wednesday 22-23 February 2022. The projects tackled various research problems targeting Syrian market companies and the banks listed on the Syrian Exchange Market. The projects presented results and recommendations that would benefit the companies and banks target of the studies.
The scope and titles of the presented projects were as follows:
1. Marketing and E-commerce:
• Ali Suleiman: The Role of Marketing Medicine in Increasing Sales During the Covid-19 Crisis in the Syrian Markets (A Case Study of Human-Farma Company)
• Yara Mustafa: Stock Exchange Marketing and its Role in Creating Competition (A Case Study of Lattakia Banks)
• Sara Jolaqian: The Role of Sensory Marketing in Consumers' Decision Making (A Case Study of Consumers in Lattakia)
• Tareq Barhoum: The Role of Internal Marketing in Achieving Job Satisfaction (A Field Study on the Students of Lattakia's Private Universities)
• Jana Shawish: The Role of Service Quality in the Relationship between the Customers' Tendency and Degree of Satisfaction (A Field Study on Students of Lattakia's Private Universities)
• Shahd Zeifa: The Impact of Website Design on the Quality of Services (A Case Study of Manara University)
• Batoul Shaheen: Assessing the Distribution of ATM Outlets (A Field Study on the Clients of Private Banks in Lattakia)
• Ali Balloul: The Role of Marketing in the Development of Small and Medium Projects in Lattakia (An Field Study)
2. Banking and Financial Management:
• Basil Sa'ad: The Impact of Financial Levarageon the Profits of Private Banks in Syria (A Case Study of Saudi Bemo Bank)
• Haidara Al-Rahib: Examining the Relationship between Financial Offer and Stock Prices (An Empirical Study on Damascus Stock Exchange market)
• Salah Jdeed Mahmoud: Variation in the Structure of Deposits and Loans (A Study of the banks Listed on Damascus Stock Exchange Market)
• Marah Deeb: The Impact of Financial Soundness Indices on Financial Performance in Syrian Banks (A Case Study of Commercial Bank of Syria)
